In addition, it will have an official dotted reporting line to the Head of Impact Communications from the Forum’s Public Engagement (PE) team.
The role will report to the Head of the Platform for Shaping the Future of Media, Entertainment and Sport, who is accountable for the Metaverse initiative. Specific experience with the metaverse is not required, but the ideal candidate should have experience communicating about top trends in technology and be passionate about the power of technology to shape our society. Therefore, a successful candidate will be at ease working with senior colleagues and executives across a variety of cultures to align on communication objectives and get them engaged. Working in a cross-cultural and multi-stakeholder environment, the candidate will be able to engage high-level external and internal stakeholders who will be integral to a successful communication campaign, such as the communications executives at partner organizations. As a last step, the candidate will need to monitor and measure performance and report back on key audience and impact metrics. The candidate will in turn be accountable for the distribution strategy of the content through a range of communication channels, including earned media in relevant business / technology publications and the Forum’s owned digital and social media channels. A successful candidate will be able to develop and oversee the implementation of a communications strategy that enables the initiative’s mission and impact story to be told to the right audiences.īy smartly managing a production budget and deploying strong English-language writing skills, the candidate will work across internal and external specialized teams to develop varying content formats, including blogs, videos, podcasts and live programming. This role first and foremost must support the storytelling of this initiative in line with the key messages per target audience, which can range from top-level decision-makers to a broader global public. Reporting lines, responsibilities and qualifications This initiative brings global private and public stakeholders together with civil society and leading experts to collaborate on questions concerning the governance of the metaverse, including on issues of equity, inclusion, privacy and safety, as well as to map the economic and social value that the metaverse can create. The World Economic Forum’s Platform for Shaping the Future of Media, Entertainment and Sport (MES) is recruiting a Communications Lead to shape the communications content and public engagement activities for a flagship initiative on Defining and Building the Metaverse. The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas. The World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation. This is a grant-funded role for the duration of 12 months with the potential for an extension. Communications Lead, Metaverse Initiative
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